If you’re looking to outrank the competition in organic search results, it’s important to consider language as a factor. Many people assume that English is still dominant in global search and that other languages only have potential for regional targeting. But when it comes to search engines, that’s just not true.
Google supports more than 10 local languages in India and the number is rising. In fact, even in the US, Google has introduced the option to switch search language from English to Spanish or Italian (“Settings” > “Language”), supporting over 100 languages.
This raises questions about what impact localization efforts have on SEO and marketing. Does a localized site with a local language ranking boost have a higher SEO potential? Is it difficult to move up in the search results for English keywords?
The answer is yes and no, which can be a double-edged sword when it comes to SEO. The positive side is that Google supports a large number of languages, leading to more global content and earning more visibility. However, there are downsides as well. The most significant one, from my point of view, is the SEO potential of localized content.
For example someone making a search from Hyderabad looking for query “local seo service in Hyderabad” the chances are there pages having Telegu language may come up higher than English pages.
The reason for this is simple: the users are more likely to click on a result that’s in their language compared to one they can’t understand. That means if you have a localized presence, you’re likely to get more traffic from Google in those regions
Search engines use a mix of factors to determine the relevancy of a site in a search result. There are more factors that come into play, but the most important one is usually the popularity of your keywords. That means for English queries, the most relevant sites will be those with the highest number of links and keyword rankings. For local queries, it’s more about what you can do to capture that market.
Use of local language can help to optimize for voice search as well.
And if the above is not enough to convince you, localized content is also better at getting shared. When it comes to social networking, you’ll find that people are more likely to share content on their preferred social network than use multiple language sites.
Localized content gives you the best of both worlds: SEO and social-network visibility. It’s not easy to be successful with a localized SEO campaign, but it’s easier than getting ranked in an English keyword.
The issue with localization is that it’s not just about how many people access the content. Local SEO should also be about the quality of the content, which will affect your SEO efforts. There’s no question that you’ll have an easier time ranking in the local market when it comes to SEO. But if you’re looking to rank higher in English keyword searches or even secure good search visibility, then SEO should be about providing high-quality content.
There’s no question that localizing your site will help your SEO campaign. However, it’s not enough to argue that simply because you’re localizing, you’ll find success in search. You need to make sure that you’re doing the right things if you want to succeed.
Related Blog – Why should you hire a SEO Agency for your Brand?
About Author –
George Chacko is the founder of SEO Parrots he has worked on various SEO and google ads experts in India and helped clients to achieve their marketing goals. He has an experience of more than 10+ years of in digital marketing. SEO Parrots is an SEO Company in Hyderabad India, offering Digital Marketing Services like SEO, SEM, SMM, and ORM at the best price.