How your website ranks in Google’s search results is based on hundreds, sometimes thousands, of factors that Google weighs together to provide its search algorithm. The general rule of thumb for marketing and advertising online is this: “content is king.” Big brands know that if you have good content, you can get your website (or app) ranked higher in Google because your website will be more relevant. The better it is relevant, the higher it will rank. And the higher it ranks, the more traffic you will get. We have put together a list of 15 factors that Google considers when ranking websites in search results. While this isn’t an exhaustive list, this will give you a general idea of what Google looks for when ranking search results.
1. How Many Links Does The Website Have?
Google considers how many links a website has to be relevant. These links are known as “link juice” or “link back.” Google gives preference to websites that have a lot of links to them. A website with links from good, authoritative sources will naturally have a better rank than a website with links from bad sources.
2. The Authority of the Links
This is another determining factor of relevance. A website with links from low-quality, low-reputation sources will naturally have a worse rank than a website with links from high-quality, high-reputation sources such as Wikipedia or Yahoo! News.
3. The Relevance of The Links
The relevance of links is the most important factor in how your website ranks in Google. It’s essentially a number that tells Google how relevant a link is to the content that it links to. If you have just a few links from high-reputation sources on your site, Google will still rank your website higher because those links will be more relevant.
4. The Amount of Words on the Page
Google also considers words on a page to be an important factor in how a website ranks. Usually, more words are better than fewer words (i.e., a 500 word article will usually rank higher than a 200 word article).
5. The Date of the Article
This is another very important factor for ranking a webpage in Google search results. Google considers content that was posted more recently to be more relevant than content that was posted a long time ago.
6. The Page Content
The content a webpage has is also another important factor for Google rankings. It’s generally agreed that around 90% of the content on a webpage should be original
7. The Use of Keywords
Google considers the use of keywords on a page to be an important factor in how a website ranks. The same rules apply here, too. The more relevant the keyword is to the content of a webpage, the higher it should rank.
8. Backlinks From
Google, like other search engines, looks at backlinks to judge the quality of your website. The more backlinks a website has to others that are high-reputation, the better it will rank.
9. Page Authority
Another important factor for ranking a webpage in Google search results is page authority. Google uses page authority to determine how relevant a webpage is to the topic of itself. As the page authority of a webpage increases, it becomes more relevant and will rank higher.
10. The Number of Links to the Homepage
The number of links to a website’s homepage is an important factor in how it will rank. In other words, the more links that lead back to a website, the better it will rank.
11. External Links
Links to a website from outside sources (i.e., not from other pages on the same site) can help a website rank higher. This is because that link, in essence, says that this website is relevant to the outside world, not just its own users.
The more links that point back to your site, the better it will rank.
12. The Domain Authority
Google also looks at which external websites Google thinks is relevant to your website. In this case, it looks to the authority of a link, not the specific page.
13. Text To Code Ratio
Google also considers how much of a website’s content is made up of HTML code. The more text to HTML code ratio there is, the better it will rank.
14. User Experience
Google’s search results are meant to be user-friendly. The search engine itself wants to make it as easy as possible for users to find what they need. If Google believes that a website isn’t user-friendly, that website will not rank as well as it otherwise could.
15. Mobile Friendliness
With more and more people accessing the Internet using their mobile devices, Google realized that its search results were not user-friendly for mobile devices.
By understanding the importance of these factors, you can use them to your advantage when you are designing your website or while doing SEO. You should focus more on getting the above factors right so that you get better ranking on search engines such as Google.
Related Article – 7 SEO Ranking Factors You Don’t Miss Optimizing Your Website for in 2021
About the author
George Chacko is the founder of SEO Parrots he has worked on various SEO and google ads projects and helped clients to achieve their marketing goals. He has an experience of more than 10+ years of in digital marketing. SEO Parrots is an SEO Company in Mumbai India, offering Digital Marketing Services like SEO, SEM, SMM, and ORM at best price.