Search engine optimization is a highly updated field that is rapidly evolving every day. Everyone knows that Google is the most popular search engine that provides accurate and trustworthy information to users searching for it. That is why Google keeps on changing its search ranking algorithm to ensure only deliver the best result to the users.
There are many ranking factors important for a website to look after, especially in 2021 when we are in the middle of a horrible pandemic. To mark your life easy we have figured out the top seven ranking factors that will have the greatest impact on SEO this year. Here The list of these factors will help you in drafting a well-programmed search engine optimization strategy for your website.
1) High-Quality Content
You have probably heard somewhere that content is king and is of course one of the primary Google ranking factors, no doubt content still rules and is a king. The year 2021 is no more different amid pandemic when businesses are more dependent online for their sale it is the highly informative, unique and relevant content that will entice users. For example, if you are searching for a key term “SEO company in Hyderabad ” you will get the results of the websites that not just provide good service but have crafted high-quality informative content on them for users and not just talking about themselves that how good their services are? This makes a big difference.
Content adds great value to your site as it helps users to know more about your services, products, and business that is what search engines want for their users. This helps in increasing the user’s presence on your website and your page will rank higher on the SERP results for relevant search queries.
2) Mobile-Friendly Website
Google has already announced from mobile-first indexing that how important it is to have a mobile-friendly responsive site? For indexing and ranking your website in Google SERP, you can now use the mobile version of your website. For a good ranking on the SERP, you have to make sure that your website is Mobile-Friendly and fully responsive. With Google’s mobile-friendly test you can easily check whether or not your website is mobile-friendly.
3) User Experience
You have to always keep in mind the user experience to boost your ranking on Google. RankBrain is Google’s artificial intelligence program for sorting out the relevant results for queries based on the user’s intent. You have to check some values of your website like:
CTR (click-through-rate) – It’s the proportion of people who click on the link to your website in the search results. A few days ago a leading SEO services in Hyderabad has figured out that the Click Through Rate or CTR is a determining factor in deciding the budget of digital strategy especially for the companies that are aiming for higher sales through selling their products and services digitally.
Bounce Rate – High bounce rate on a website may affect the ranking of the website. If users visit the website and leave (Bounce) without taking any action, Google will consider the following page an irrelevant page for a search query, hence may not rank it higher in the search results.
Dwell Time – Actual time spent by users on the website. By considering these factors you can rank well on the SERP page.
4) Website Loading Speed
Without optimizing the page speed of the website it is difficult to rank higher. You can check the website’s load speed with the help of Google pagespeed tool. For ranking good in Google your website should load quickly in less than 2.5 seconds.
Backlinks are the most crucial ranking factor according to the Google ranking algorithm. If you can gain backlinks from relevant high-authority websites, that’s great. With high-quality backlinks, your website will perform much better in the search results.
6) Core Web Vitals
The Core Web Vitals are the subset of Web Vitals and are speed metrics for determining the quality of a user’s experience. You can check the Core Web Vitals report in the Google search console.
7) Website Security
Website security is another key Google ranking factor. If you don’t have an SSL certificate for your website then it is important to move your site to HTTPS and have secure HTTPS encryption.
These are some beneficial Google ranking factors you must add to your SEO strategy.
George Chacko is the founder of SEO Parrots he has worked on various SEO and google ads expert in India and helped clients to achieve their marketing goals. He has a experience of more than 10+ years in digital marketing. SEO Parrots is the SEO Company in India, offering Digital Marketing Services like SEO, SEM, SMM and ORM with best price.